Chapter 1: Message design 1 - Information disciplines 2 - Design disciplines Persuasion design Instruction design Information design 3 - Communication Communication models Message objects 4 - Sender activities Organization for design of information sets Intended message Creative processes Production and distribution processes 5 - Representations Lexi-visual representations AV and MV representations 6 - Receiver activities Receiver processes Finding information 7 - Information design principles Facilitating interpretation and learning Information structure Clarity Simplicity Unity Securing quality Limiting the total costs Copyright 8 - Information design tools Chapter 2: Text design 9 - From cave paintings to the web 10 - Language models 11 - Literacies Computer literacy Enviroment literacy Information literacy Media Literacy Television literacy Diagrammatic literacy Visual literacy 12 - Comprehensibility Text structures Text indexes Terminology work 13 - Oral presentations Assessments of speakers Speech and body language Speech with pictures 14 - Writing To begin with Writing strategy 15 - Credibility Credibility of the sender Credibility of the medium Credibility of the message Credibility of the context Chapter 3: Image design 16 - Image functions 17 - Visual languages Visual content Execution of visuals Context of visuals Image formats 18 - Creating images Graphical elements Size Shape Colour Contrast Texture Light Composition Pictorial perspectives Picture editing Image manipulation Text in pictures 19 - Image morphology 20 - Information aesthetics Philosophy if art Harmony and proportion 21 - Typography Typefaces Size of type Stylistic variation of type Justified or unjustified text? 22 - Reading print media Line lenght Interline distance Spacing Headings Paragraphs Pictures and charts Quotations Lists and tables Layout of text and pictures 23 - Reading projected visuals 24 - Reading on screens Chapter 5: Cognition 25 - Attention Senses Frames of reference 26 - Perception The perception processes Perception "laws" Perceptual qualities Picture perception Pictorial style preferences 27 - Processing See-look-read Memories 28 - Learning from representations Learning from text Learning from visuals Learning from text and visuals 29 - Application of knoledge Cognitive style Learning styles Modalities